Accel Associates, LLC | 701 Brickell Avenue | Suite 860 | Miami, FL 33131 | tel: +1 (305) 741-3020 | fax: +1 (786) 220-2096
Date:October 10, 2014


Across most industries, brands are a key success factor to excelling in the marketplace. For Accel Associates, the key to this challenge is the customer — we take a customer-focused and value-based approach to branding. The overall aim of strategic brand management is to accumulate brand value and transform it into inimitable, stable brand assets. There are two prerequisites to building and growing a valuable brand: a distinct value proposition and persistent and creative brand communication via all marketing channels.